The Story Behind The Designs

“Letters in the Environment” is a design concept born out of our desire to bring something truly unique to the advocacy space. One thing I see a lot of in the advocacy space is ” dyslexia is not a disability but a different way of thinking,” we embraced that mindset and decided to think differently.

Each letter in this collection represents a common material, element, or idea where letters can naturally be found in the environment. From the curve of a conch shell to the bold shape of a lightning bolt, the designs celebrate the beauty of nature and the creative ways we can see the world.

Our goal is to create a line of apparel that’s a conversation starter, a celebration of neurodiversity, and a way to raise awareness for dyslexia while offering something fresh and meaningful. Let us know what your favorite shirt is and excited to be part of this space!